MadOverBuildings (MOB) Signs ₹30 Cr Funding Term Sheet to Scale Construction Commerce Across India
Bengaluru-based construction and interior materials marketplace Mad Over Buildings (MOB) has signed a term sheet to raise ₹30 Cr (approximately $3.5 Mn) in a funding round led by an institutional investor, founder Kumar Vivek said. The name of the lead investor has not yet been disclosed.
The round is expected to value MOB at a post-money valuation of ₹180 Cr and will also see participation from existing investors. MOB counts building materials major Hindware among its strategic backers.
The fresh capital is planned to be deployed across three major areas — geographic expansion, technology development, and strengthening MOB's credit-led construction procurement ecosystem.
Building a Faster Way to Buy Construction Materials
Founded by Kumar Vivek in 2021, Mad Over Buildings is building a technology-led marketplace for construction, building and interior materials.
The platform is designed for architects, contractors, builders, developers, interior professionals, businesses and homeowners who often have to procure materials from multiple dealers, negotiate prices, arrange transportation and manage credit separately.
MOB aims to bring these activities together through a single procurement platform covering product discovery, quotation, ordering, financing and fulfilment.
Customers can procure materials across categories such as cement, plumbing, electricals, plywood and boards, sanitaryware, hardware, adhesives, waterproofing, building materials and interior products.
1–4 Hour Delivery for Construction Materials
One of MOB's key focus areas is reducing the long and unpredictable delivery cycles traditionally associated with construction material procurement.
After initially offering same-day delivery for online and app-based purchases, MOB has moved towards 1–4 hour fulfilment for eligible products and serviceable locations.
For larger project requirements, the company follows a just-in-time procurement and delivery model, helping customers schedule materials closer to when they are actually required at the project site.
This is particularly important in construction, where delays in even relatively small products can hold up plumbers, electricians, carpenters, contractors and other teams working on site.
MOB Credit: Embedded Financing at the Point of Purchase
Construction procurement is heavily dependent on credit. Contractors and businesses frequently need to purchase materials before receiving payments for completed project milestones.
Instead of leaving customers dependent entirely on traditional dealer credit, MOB integrates financing into the procurement journey through MOB Credit.
Eligible architects, contractors and businesses can access an embedded line of credit at the point of purchase, with financing underwritten by Muthoot Finance.
By combining procurement and financing within the same platform, MOB aims to make working-capital access simpler while allowing customers to continue purchasing materials required to keep projects moving.
mobSTAR: Rewards for Construction Procurement
MOB has also developed mobSTAR, its loyalty and rewards programme for customers purchasing construction and interior materials through the platform.
The programme allows eligible customers to earn mobSTAR points on purchases and receive benefits based on their loyalty tier.
For contractors and professionals who procure materials repeatedly throughout the year, the programme is designed to make recurring purchases more rewarding while creating a long-term procurement relationship with MOB.
RFQ for Large and Complex Requirements
Not every construction purchase works like traditional ecommerce.
A contractor may require dozens or hundreds of products across different brands, specifications, quantities and categories. Large projects may also require negotiated pricing instead of a standard online price.
MOB therefore provides an RFQ (Request for Quotation) system through which customers can submit larger or customised material requirements and receive quotations.
The RFQ workflow is particularly suited to bulk purchases, BOQs, project requirements and products where specifications or commercial terms need to be confirmed before ordering.
This allows MOB to support both quick ecommerce purchases and larger project procurement through the same ecosystem.
Technology-Led Procurement
Technology remains another major focus for the company.
MOB is working towards simplifying one of the biggest problems in construction procurement: finding the exact material specified by an architect, contractor, plumber, electrician or project team.
Construction products can have thousands of variations based on brand, model number, size, material, thickness, pressure rating, colour, finish and other technical specifications. A seemingly small difference can result in the wrong product reaching the site.
MOB's technology stack is therefore being developed around improving product discovery, structured cataloguing, quotation workflows and procurement automation, with the objective of reducing manual effort and errors during material purchasing.
An Asset-Light "Shadow-Hub" Fulfilment Model
Rather than building a large network of capital-intensive dark stores, MOB follows what it calls a "shadow-hub" model.
Under this model, existing warehouses and inventory networks of brands and supply partners can function as fulfilment nodes.
This approach allows MOB to expand product availability and fulfil orders without having to own large amounts of inventory or build extensive warehousing infrastructure in every market.
The model combines the convenience and speed associated with quick commerce with an asset-light supply-chain structure designed specifically for construction materials.
"The construction supply chain is fragmented, credit-starved and slow. MOB collapses procurement, delivery and financing into one rail without the dark-store cost structure that makes this category hard to scale," founder Kumar Vivek said.
Bengaluru,Mumbai Today, Delhi Next
MOB is currently operational in Bengaluru,Mumbai and plans to enter Delhi following the fundraise.
The company plans to expand to more than 12 cities over the next six to nine months, using its asset-light fulfilment model to enter new markets without replicating a warehouse-heavy infrastructure in every city.
The combination of local supply networks, technology and embedded credit is expected to form the foundation of MOB's expansion strategy.
More Than 750 Active Clients
MOB currently serves more than 750 active clients, including architects, contractors and project owners.
The startup reported ₹8 Cr in revenue in FY26 and currently claims an annual recurring revenue (ARR) of ₹24 Cr.
It operates in India's building-products market, which is estimated to grow from approximately $90 Bn currently to around $150 Bn by 2028.
Construction Commerce Is Emerging as a Major Startup Opportunity
Quick commerce in India initially developed around groceries and everyday consumer products. The underlying expectation of faster fulfilment is now moving into larger and more complex categories.
Construction materials present a significantly different challenge.
Orders can be bulky, product specifications are highly technical, procurement is frequently credit-driven, prices can depend on quantities and location, and professional buyers may need hundreds of different SKUs for a single project.
As a result, simply applying the grocery dark-store model to construction may not be sufficient.
MOB's strategy is to build specifically around these characteristics through a combination of:
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1–4 hour delivery for eligible construction and interior products
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Just-in-time fulfilment for larger requirements
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MOB Credit for embedded construction procurement financing
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mobSTAR loyalty and rewards
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RFQ-based procurement for bulk and customised requirements
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Technology-led product discovery and quotation
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Asset-light shadow-hub fulfilment
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A multi-category marketplace for construction and interior materials
Investor interest in the construction commerce category is also increasing, with multiple startups attempting to digitise India's fragmented building-material supply chain.
For MOB, however, the opportunity goes beyond simply delivering construction materials faster.
Building the Procurement Infrastructure for Construction
Construction procurement remains fragmented between manufacturers, distributors, dealers, logistics providers, lenders and buyers. A single project may require a contractor to coordinate with several suppliers while separately managing quotations, payments, credit and deliveries.
Mad Over Buildings is working towards bringing these layers together.
The company's broader objective is to build a technology-driven procurement ecosystem where customers can discover the right construction product, obtain competitive quotations, access credit, place an order, earn rewards and receive materials quickly through one platform.
With the proposed ₹30 Cr funding round, MOB plans to accelerate this model beyond Bengaluru, beginning with Mumbai and subsequently expanding across additional Indian cities.
As India's construction and building-products market continues to digitise, MOB is positioning itself not simply as another construction ecommerce marketplace, but as an integrated commerce, credit and fulfilment platform for the construction industry.
Frequently Asked Questions About Mad Over Buildings (MOB)
What is Mad Over Buildings (MOB)?
Mad Over Buildings (MOB) is a technology-led marketplace for construction, building and interior materials. MOB helps architects, contractors, builders, developers, project owners, businesses and homeowners discover products, request quotations, purchase materials, access eligible credit and manage deliveries through one platform.
How fast does MOB deliver construction materials?
MOB offers 1–4 hour delivery for eligible construction and interior material orders in serviceable locations. The final delivery timeline depends on product availability, quantity, delivery location, vehicle requirements, traffic, unloading arrangements and site accessibility.
Does every MOB order get delivered within 1–4 hours?
No. The 1–4 hour delivery option applies to eligible products and serviceable orders. Bulk quantities, specialised products, mixed-material requirements and certain locations may require additional time. MOB also supports scheduled and just-in-time delivery for larger project requirements.
What construction materials can I buy on MOB?
MOB offers products across major construction and interior categories, including cement, plumbing, electricals, plywood and boards, sanitaryware, hardware, adhesives, waterproofing and other building materials. Availability can vary depending on the product and delivery location.
What is RFQ on Mad Over Buildings?
RFQ stands for Request for Quotation. MOB's RFQ facility is designed for bulk, BOQ, mixed-category and customised construction material requirements. Buyers can provide quantities, preferred brands, specifications, delivery location and project requirements to receive a quotation.
When should I use RFQ instead of directly ordering?
Use RFQ when you have a bulk requirement, BOQ, multiple product categories, specific brands or technical specifications, or when pricing and delivery terms need to be confirmed before placing the order. Direct ordering is better suited to products where the required item, quantity, price and delivery option are already available.
Can I submit a BOQ or complete material requirement to MOB?
Yes. MOB's procurement and RFQ workflow is designed to support larger and multi-product construction requirements. Buyers can share the required products, quantities, brands, specifications and project details for quotation.
What is MOBCredit?
MOBCredit is MOB's embedded trade credit offering for eligible buyers. It helps approved architects, contractors and businesses procure construction materials using an approved credit limit, subject to eligibility, sanctioned limits and applicable financing terms.
Who can use MOBCredit?
MOBCredit is available to eligible and approved customer accounts. Credit availability, sanctioned limits, activation and repayment terms depend on the buyer's eligibility and applicable financing terms.
What is MOB Star?
MOB Star is Mad Over Buildings' loyalty and rewards programme. It is designed to provide additional value to eligible customers who repeatedly purchase construction and interior materials through MOB.
What is just-in-time construction material delivery?
For larger project requirements, MOB supports just-in-time procurement and delivery, where materials can be scheduled closer to when they are actually required at the project site. This can help reduce unnecessary storage, repeated material handling and the risk of material damage.
Can MOB handle bulk construction material orders?
Yes. MOB supports bulk and project-based construction material procurement. For larger quantities or requirements involving multiple categories, buyers can use RFQ to confirm products, specifications, quantities, pricing, availability and delivery terms.
Can MOB deliver directly to a construction site?
MOB facilitates delivery to eligible construction sites and project locations. Final serviceability and delivery timelines depend on the product, quantity, location, vehicle accessibility, unloading requirements and other site-specific conditions.
What can affect MOB's delivery timeline?
Delivery time can be affected by product availability, quantity, delivery pin code, distance from the fulfilment point, traffic, vehicle requirements, unloading arrangements, site or society entry restrictions and multi-vendor fulfilment requirements.
How is MOB different from a traditional building material dealer?
MOB is building a technology-led construction procurement ecosystem rather than operating only as a traditional material dealer. The platform combines product discovery, online ordering, RFQ-based procurement, fast delivery, MOBCredit, MOB Star and project-oriented fulfilment within one ecosystem.
How is MOB different from grocery-style quick commerce?
Construction procurement is more complex than grocery delivery because products can be bulky, technically specific, high-value and credit-driven. MOB combines fast delivery for eligible products with RFQ, embedded credit, just-in-time procurement and an asset-light fulfilment network designed specifically around construction material purchasing.
What is MOB's shadow-hub model?
MOB's shadow-hub model is an asset-light fulfilment approach that uses existing warehouses and supply networks of brands and partners as fulfilment nodes instead of depending entirely on dedicated dark stores and owned warehouses.
Who can purchase construction materials from MOB?
MOB serves architects, contractors, builders, developers, interior professionals, project owners, businesses and homeowners looking to procure construction and interior materials.
Which cities does Mad Over Buildings operate in?
MOB is currently operational in Bengaluru and Mumbai following its proposed funding round, with further expansion into additional Indian cities planned.
What should I check before ordering construction materials from MOB?
Before ordering, confirm the brand, product type, model number, size, grade, material, quantity, unit and technical specifications required for the project. For technical products, buyers should verify the selected item with their architect, contractor, plumber, electrician or relevant site professional before confirming the purchase.
Why is MOB building an integrated construction procurement platform?
Construction procurement is traditionally fragmented across dealers, manufacturers, logistics providers, quotations and credit providers. MOB aims to bring these activities together so customers can discover products, request quotations, purchase materials, access eligible credit, earn loyalty benefits and coordinate fulfilment through a single construction commerce ecosystem.